Affiliate Program Management
An Hour a Day
1. Auflage April 2011
464 Seiten, Softcover
Wiley & Sons Ltd
Affiliate marketing is hot; here's how to get your program going
Nearly every retailer in the Internet Retailers' Top 500 has an affiliate marketing program. Now free affiliate networks, automation software, and pay-for-performance compensation models are making it easy for small businesses to take advantage of this marketing tool. In the popular An Hour a Day format, this guide features a detailed, real-world, task-based approach to developing, launching, and managing a successful affiliate marketing program. It explores market research, determining payment models and reporting guidelines, recruiting affiliates, crafting appropriate communications, and much more.
* Affiliate marketing programs help boost marketing efforts without incurring excessive costs; this Hour a Day guide provides everything merchants, business owners, and those charged with managing an affiliate program need to know
* Offers a modern, real-world, step-by-step guide to researching, launching, managing, and optimizing a successful affiliate marketing program
* Covers social media; creating policies; working with feeds, coupons, widgets, and video; creating compelling content; handling partners who are not meeting goals; and much more
Affiliate Program Management: An Hour a Day is the do-it-yourself guide to planning and maintaining a successful affiliate program.
Introduction.
Part I History, Terminology, and Introductory Remarks.
Chapter 1 Understanding Affiliate Marketing.
Chapter 2 Budget, Payments, and Related Considerations.
Part II Month 1: Pre-Launch Research and Analysis.
Chapter 3 Week 1: Perform Competitive Marketing Analysis.
Chapter 4 Week 2: Understanding Tracking and Reporting.
Chapter 5 Week 3: Evaluate Program Management Options.
Chapter 6 Week 4: Finalize Payment Models and Cookie Life.
Part III Month 2: Setting Your Affiliate Program Up.
Chapter 7 Week 1: Develop Creative Inventory.
Chapter 8 Week 2: Data Feeds, Coupons, and Plug-Ins.
Chapter 9 Week 3: Research and Develop Program Policies.
Chapter 10 Week 4: Final Brushstrokes.
Part IV Month 3: Program Launch and Affiliate Program Management.
Chapter 11 Week 1: Launch the Affiliate Program and Recruit.
Chapter 12 Week 2: Plan Your Affiliate Communication.
Chapter 13 Week 3: Program Management.
Chapter 14 Week 4: Affiliate Motivation.
Part V Month 4: Advanced Management and Analysis.
Chapter 15 Week 1: Study and Learn to Deal with Parasitism and Problematic Affiliates.
Chapter 16 Week 2: Master Affiliate Program Analytics and Optimization.
Chapter 17 Deadliest Mistakes to Avoid.
Chapter 18 Affiliate Program Promotion Ideas.
Glossary of Abbreviations.
Index.
Award-winning affiliate management expert Evgenii "Geno" Prussakov is founder and president of Affilinomics, an affiliate management and consulting company. He has managed affiliate programs and consulted with such top brands as Forbes, Hallmark, Nokia, Warner Music, Skype, Forex Club, and many others. He is a regular contributor to Website Magazine, FeedFront, Revenue Performance, Search Marketing Standard, Visibility Magazine, Search Engine Marketing Journal, and multiple industry blogs. He maintains his own affiliate marketing blog (www.amnavigator.com/blog/), for which he was named Best Affiliate Blogger in 2010. He also speaks at key industry trade shows, including Affiliate Summit, a4uexpo, eMetrics Marketing Optimization Summit, PubCon, Internet Marketing Conference, and others.
