Agent Technology For E-Commerce
1. Auflage Januar 2007
480 Seiten, Softcover
Wiley & Sons Ltd
Kurzbeschreibung
Agents are software systems that are capable of autonomous, reactive, and proactive behavior, and endowed with the ability to interact with other agents. Agents are especially well-suited for intricate, fast-changing, and constrained environments such as the electronic marketplace. Agent Technology for E-Commerce is a unique introduction to the theory behind and applications of agent technology in e-commerce. It provides a clear introduction to agents, architectures, and multi-agent systems as well as agent interactions, while helping readers versed in computer science comprehend basic principles of economics and game theory. The book also covers the issue of trust and security in agent technology, particularly in the context of electronic markets.
Agents are computational systems that are capable of autonomous, reactive and proactive behaviour, and are also able to interact with each other. The application of agents in e-Commerce is one of the fastest-growing and most exciting areas of computer science. This emerging technology is enabling individuals and businesses to take advantage of the new and powerful medium of the World Wide Web.
Agent Technology for e-Commerce introduces the main theory behind and the applications of agent technology in e-Commerce in a way that is accessible to students with a basic background in computer science. Bringing together economics, game theory and multi-agent systems in a clear and accessible way, this book offers an introduction to agent technology and architectures, as well as providing more in-depth coverage of subjects such as negotiation, auctions, bargaining, voting protocols and coalition formation. Mobile agents and issues of trust and security are also addressed.
Containing exercises and topics for discussion, this book is ideal for classroom use or self-study, and will be of considerable interest to computing and IT professionals who wish explore the fast-moving discipline of agent technology for e-Commerce.
2 Software agents.
3 Multi-agent systems.
4 Shopping Agents.
5 Middle agents.
6 Recommender systems.
7 Elements of strategic interaction.
8 Negotiation I.
9 Negotiation II.
10 Mechanism design.
11 Mobile agents.
12 Trust, security and legal issues.
A Introduction to decision theory.
A.1 Probability theory.
A.2 Making decisions.
A.3 Utilities.
A.4 Further reading.
Bibliography.
Index.
