Blogging For Dummies
7. Auflage Oktober 2019
432 Seiten, Softcover
Wiley & Sons Ltd
The bestselling blogging book--updated in a new edition!
Ready to make your mark on the online world? Start a blog! Blogging For Dummies provides you with information on blogging basics, the anatomy of a good blog, and the tools required to get started.
Plus, you'll get advice on a blog topic, choosing a domain name and host, writing your first post, planning an editorial calendar, and using your blog as an important part of your personal brand.
* Decide which of the major blogging platforms will work for you
* Use SEO to drive traffic to your blog
* Monetization through advertising and sponsorships
* Create content that draws readers in
Covering shifts in popular blogging platforms and tools, changes in social media, and the latest best practices in the blogosphere, this new edition sets you up for blogging success!
Part 1: Getting Started with Blogging 5
Chapter 1: Discovering Blog Basics 7
Chapter 2: Entering the Blogosphere 33
Chapter 3: Choosing and Hosting Blog Software 51
Part 2: Setting Up Your Blog 79
Chapter 4: Starting a Blogger Blog 81
Chapter 5: Starting a WordPress Blog 107
Chapter 6: Creating a Squarespace Blog 139
Chapter 7: Considering Other Blogging Platforms 151
Part 3: Fitting In and Feeling Good 159
Chapter 8: Finding Your Niche 161
Chapter 9: Creating Great Content 179
Chapter 10: Building Community with Comments 203
Chapter 11: Blogging Anonymously 225
Part 4: Going Beyond Words 235
Chapter 12: Working with Photos 237
Chapter 13: Starting a Podcast 251
Chapter 14: Diving into Vlogging 267
Chapter 15: Leveraging Community with Forums 275
Part 5: Marketing and Promoting Your Blog 287
Chapter 16: Making Your Blog Easy to Find 289
Chapter 17: Getting to Know Social Networking 299
Chapter 18: Joining the Big Four Social Networks 315
Chapter 19: Measuring Blog Presence 329
Part 6: Getting Business-y with It 339
Chapter 20: Making Mad Mad Money 341
Chapter 21: Blogging for Companies 355
Part 7: The Part of Tens 371
Chapter 22: Ten Ways to Grow Community 373
Chapter 23: Ten Things All Bloggers Should Do 381
Index 389
