Amp It Up
Leading for Hypergrowth by Raising Expectations, Increasing Urgency, and Elevating Intensity
1. Auflage März 2022
208 Seiten, Hardcover
Sachbuch
Wall Street Journal, USA Today, and Publishers Weekly Bestseller
The secret to leading growth is your mindset
Snowflake CEO Frank Slootman is one of the tech world's most accomplished executives in enterprise growth, having led Snowflake to the largest software IPO ever after leading ServiceNow and Data Domain to exponential growth and the public market before that. In Amp It Up: Leading for Hypergrowth by Raising Expectations, Increasing Urgency, and Elevating Intensity, he shares his leadership approach for the first time.
Amp It Up delivers an authoritative look at what it takes to transform an organization for maximum growth and scale. Slootman shows that most leaders have significant room to improve their organization's performance without making expensive changes to their talent, structure, or fundamental business model--and they don't need to bring in an army of consultants to do it. What they do need is to align people around what matters and execute with urgency and intensity every day.
Leading for unprecedented growth means declaring war on mediocrity, breaking the status quo, and making conflicted choices daily, all with a relentless focus on the mission. Amp It Up provides the first principles to guide that change, and the tactical advice for organizing a company around them.
Perfect for executives, entrepreneurs, founders, managers, and leaders of all kinds, Amp It Up is a must-read resource for anyone who seeks to unleash the growth potential of a company and scale it to heights they never thought possible.
Chapter 1 Introduction: The Power of Amping Up 3
Chapter 2 My Journey from Teenage Toilet Cleaner to Serial CEO 13
Part II - Raise Your Standards 33
Chapter 3 Make Your Organization Mission Driven 35
Chapter 4 Declare War on Your Competitors and on Incrementalism 45
Chapter 5 Put Execution Ahead of Strategy 55
Part III - Align Your People and Culture 63
Chapter 6 Hire Drivers, Not Passengers, and Get the Wrong People off the Bus 65
Chapter 7 Build a Strong Culture 73
Chapter 8 Teach Everyone to Go Direct and Build Mutual Trust 83
Part IV - Sharpen Your Focus 91
Chapter 9 Put Analysis Before Solutions 93
Chapter 10 Align Incentives for Customer Success 99
Part V - Pick Up the Pace 103
Chapter 11 Ramp Up Sales 105
Chapter 12 Grow Fast or Die Slow 113
Chapter 13 Stay Scrappy as You Scale Up 123
Part VI - Transform Your Strategy 131
Chapter 14 Materialize Your Opportunities--the Data Domain Growth Story 133
Chapter 15 Open the Aperture--the ServiceNow Expansion Story 143
Chapter 16 Swing for the Fences--the Snowflake Growth Story 151
Part VII - The Amped-Up Leader 157
Chapter 17 Amp Up Your Career 159
Chapter 18 Just for CEOs--Dealing with Founders and Boards 171
Chapter 19 Conclusion--Great Leaders Have Great Outcomes 181
Acknowledgments 183
Index 185
--Doug Leone, Global Managing Partner, Sequoia Capital
"Frank Slootman is one of the best performing CEOs there is. This book is essential reading for every leader who aspires to motivate teams, inspire excellence, and deliver beyond expectations."
--Bill McDermott, President and CEO, ServiceNow
"Amp It Up is a terrific read for leaders and future leaders, whether they are at a start-up, an SMB, or a big company. As a CEO, Frank exudes total clarity on what to do, and equally as important what not to do...so if you are looking for a must-read about leadership, being focused on your mission, and executing at the highest levels, this is the book!"
--Joe Tucci, former Chairman and CEO, EMC
"Over the past 15 years, I've had a front-row seat to watch Frank Slootman's operational excellence on display at Data Domain, ServiceNow, and Snowflake. What makes Frank the best technology CEO on the planet: he sets and then beats unreasonably high expectations; he is a high-integrity people leader; he makes the strategy clear to all; and he is a fearless leader willing to do whatever it takes to win. Amp It Up is a must-read book for anyone looking to take their team and organization to the next level."
--Mike Speiser, Managing Director, Sutter Hill Ventures
"Frank worked for me as Data Domain became EMC and - wow! - what an incredible leader. He built an intensity around clear business priorities and the customer value proposition and drove it through the organization daily. Amp It Up tells that story and how it can be recreated in other organizations."
--Pat Gelsinger, CEO, Intel
"Frank Slootman brings his experience of delivering success into plain sight for all of us to learn and be inspired by: simplify the value proposition, focus on the customer, take away distraction and confusion, relentlessly drive execution with excellence, faster... Amp It Up is a recipe we can all apply."
--Frans van Houten, CEO of Royal Philips
