Going Global
Enterprise 02.02
Express Exec
Januar 2002
118 Seiten, Softcover
Wiley & Sons Ltd
Fast track route to mastering globalization and successfully
managing global expansion
Covers the key areas of global operations and globalization,
from understanding cultural differences and global consumers to
being global but acting local and understanding the social
implications of globalization
Examples and lessons from some of the world's most successful
businesses, including Amazon.com, Boeing, P&O and Sony and
ideas from the smartest thinkers, including Anthony Giddens,
Noreena Herz, Naomi Klein, David Korten, Richard Lewis, Michael
Porter, Fons Trompenaars and George Yip.
Includes a glossary of key concepts and a comprehensive
resources guide
02.02.01 Introduction to Going Global 1
02.02.02 Definition of Terms: What is Going Global? 5
02.02.03 Evolution of Going Global 13
02.02.04 Implications of the Internet for Going Global: What can
the Internet Offer? 27
02.02.05 The Issue of Globalization 35
02.02.06 The State of the Art of Going Global 45
02.02.07 Going Global Success Stories 59
02.02.08 Key Concepts and Thinkers 79
02.02.09 Resources for Going Global 89
02.02.10 Ten Steps to Assist Going Global 99
Frequently Asked Questions (FAQs) 105
Index 109
