How to Measure Anything

Now updated with new measurement methods and new examples,
How to Measure Anything shows managers how to inform
themselves in order to make less risky, more profitable business
decisions

This insightful and eloquent book will show you how to measure
those things in your own business, government agency or other
organization that, until now, you may have considered
"immeasurable," including customer satisfaction, organizational
flexibility, technology risk, and technology ROI.

* Adds new measurement methods, showing how they can be applied
to a variety of areas such as risk management and customer
satisfaction

* Simplifies overall content while still making the more
technical applications available to those readers who want to dig
deeper

* Continues to boldly assert that any perception of
"immeasurability" is based on certain popular misconceptions about
measurement and measurement methods

* Shows the common reasoning for calling something immeasurable,
and sets out to correct those ideas

* Offers practical methods for measuring a variety of
"intangibles"

* Provides an online database (www.howtomeasureanything.com) of
downloadable, practical examples worked out in detailed
spreadsheets

Written by recognized expert Douglas Hubbard--creator of
Applied Information Economics--How to Measure Anything,
Third Edition illustrates how the author has used his approach
across various industries and how any problem, no matter how
difficult, ill defined, or uncertain can lend itself to measurement
using proven methods.