Managerial Economics
A Mathematical Approach
1. Auflage Januar 2013
608 Seiten, Hardcover
Wiley & Sons Ltd
Kurzbeschreibung
This completely accessible, classroom-tested book focuses on the need for training in managerial economics to be more responsive to the presence of uncertainty surrounding managerial decisions. It takes a mathematical and statistical approach to microeconomics and provides the opportunity for quantitative methods to illustrate and clarify the underlying fundamental logic of problem solving. Filled with real-life examples and problems, it covers methodological and mathematical fundamentals; decisions at the consumer, firm, and market levels; decision and risk analysis; and decisions under uncertainty.
Uncertainty is present in every managerial decision, and Managerial Economics: A Mathematical Approach effectively demonstrates the application of higher-level statistical tools to inform and clarify the logic of problem solving in a managerial environment.
While illuminating managerial decision-making from all possible angles, this book equips readers with the tools and skills needed to recognize and address uncertainty. The book also explores individual, firm, and market-level decisions; discusses all possible risks and uncertainties encountered in the decision-making process; and prepares readers to deal with both epistemic and aleatory uncertainty in managerial decisions. Managerial Economics features:
* An emphasis on practical application through real-life examples and problems
* An accessible writing style that presents technical theories in a user-friendly way
* A mathematical and statistical point of view that reveals the presence of uncertainty inherent in managerial decisions
* Thoroughly class-tested material including problems at the end of each chapter, case study questions, review exercises, and objectives that summarize the main discussions
Managerial Economics is an excellent book for upper-undergraduate and graduate-level courses in business and economics departments. The book is also an ideal reference and resource for managers, decision makers, market analysts, and researchers who require information about the theoretical and quantitative aspects of the topic.
UNIT I METHODOLOGICAL PRELIMINARIES
1 Qualitative Fundamentals 3
2 Quantitative Fundamentals 13
UNIT II DECISIONS AT THE CONSUMER LEVEL
3 Theory of Consumer Choice 47
4 Consumer Demand: Theoretical Analysis 103
5 Consumer Demand: Empirical Estimation 160
6 Consumer Demand: Economic Forecasting 200
UNIT III MANAGERIAL DECISIONS AT THE FIRM LEVEL
7 Production Theory 243
8 Cost Theory 287
9 Production and Cost: Estimation and Forecasting 349
UNIT IV MANAGERIAL DECISIONS AT THE MARKET LEVEL
10 Market Structure and Business Organization 367
11 Pricing Decisions and Practices 414
UNIT V MANAGERIAL DECISIONS IN THE LONG RUN
12 Capital Budgeting and Investment Project Evaluation 451
13 Risk Analysis and Managerial Decisions under Uncertainty 487
14 Management Consultants and Information 546
APPENDIX 560
FURTHER READING 569
INDEX 573
L. JOE MOFFITT, PhD, is Professor in the Department of Resource Economics at the University of Massachusetts, Amherst. The author of over fifty journal articles, Dr. Moffitt received his PhD.
