Startup Weekend
How to Take a Company From Concept to Creation in 54 Hours
1. Auflage November 2011
208 Seiten, Hardcover
Wiley & Sons Ltd
Tested principles for transforming an idea into a fully operational company
Startup Weekend--the organization behind 54-hour events where developers, designers, marketers, and startup enthusiasts come together to share ideas, form teams, build products, and create startups--has spawned both a global initiative in entrepreneurship as well as numerous successful startups. Startup Weekend, the book, contains best practices, lessons learned, and empowering examples derived from the organization's experiences for individuals and small organizations to follow as they launch businesses. Each of the key beliefs outlined has been tested by Startup Weekend and has yielded powerful results.
The principles described in each chapter will give any business idea a greater chance for success.
* Chapter topics include trust and empowerment, flexible organizational structures, the power of experiential education, action-based networking, and much more
* Describes consequences for startup development as entrepreneurs and founders begin doing much more, even faster
* Profiles successful Startup Weekend companies, including two powerful examples: Memolane, an application that captures a user's online life in one timeline making it easy for users to travel back in time and relive memories; and Foodspotting, a mobile and desktop app that allows users to find and share the foods they love
Apply these simple actionable principles to launch your own startup revolution.
Preface xxi
Acknowledgments xxv
Introduction: Why Starting Up Is All about Trust and Empowerment 1
Marc Nager and Clint Nelsen 3
How Trust Led Us to the Greatest Adventure of Our Lives 7
Franck Nouyrigat 9
How We Empower People to Get the Most Out of Startup Weekend 13
Why You Have to Have Trust to Be a Successful Entrepreneur 15
1. No Talk, All Action: Action-Based Networking 21
You Must Join a Team 26
Breaking Down Barriers 31
Taking Advantage of High-Energy, Low-Risk Settings 34
Get Out of Your Bubble 38
If Not an Actual Startup, at Least Always Build Relationships 43
Diversity of Backgrounds Is Key 45
How Do You Keep the Momentum Going? 47
2. Good Ideas Need Great Teams: Pitch for Talent Not for Funding 51
The Magic of 60 Seconds 54
Deliver a Solution with One Sentence 57
Build a Team 60
What You Need--Talent and Energy 61
3. Experiential Education: Step Outside Your Comfort Zone While Working Together as a Team 67
The Importance of Context, Deadlines, and Instant Feedback 71
Braindump 74
So You Have a Viable Idea--Now What? 77
Learning by Doing 79
Risk Mitigation 81
Allocating Tasks 83
Recognizing Failure 86
The Three Main Criteria 90
4. The Startup Business Model: Adapt, Stay Lean, and Reiterate 95
The Customer Development Revolution 102
Getting Lean, Staying Agile, Preparing to Pivot 107
Communication Is Key 112
Stick with the Basics 115
The Missing Pieces of the Entrepreneur's Curriculum 118
5. Mapping the Startup Ecosystem and Subversive Reconstruction 121
The Entrepreneurship Leap 124
The Cofounder Leap 126
The Startup Leap 130
The Funded Leap 133
The Scaling Leap 135
External Growth Leap 136
Leaping More Often 137
The Future of Startup Weekend 140
The Startup Foundation 141
Conclusion 143
Viva la Revolution 145
The Entrepreneur Culture 149
Your Next Iteration 150
Further Readings 153
Index 159
