The Dynamics of Business Behavior
An Evidence-Based Approach to Managing Organizational Change
1. Auflage März 2024
288 Seiten, Hardcover
Wiley & Sons Ltd
Discover practical and relevant insights from behavioral science you can apply immediately to manage change in your organization
In The Dynamics of Business Behavior: An Evidence-Based Approach to Managing Organizational Change, cognitive neuropsychologist Philip Jordanov and entrepreneur Beirem Ben Barrah deliver an eye-opening new treatment of how to create organizational change with an evidence-based approach. The book includes interviews with more than 40 industry professionals across 15 sectors from companies like Johnson & Johnson and the three biggest Dutch banks discussing change approaches, challenges, and interventions to help bridge the gap between theory and practice.
Readers will find useful step-by-step guides on eighteen interventions for six change areas, including psychological safety for stakeholder engagement and re-anchoring for leadership support. This book also discusses:
* The importance of strategic planning and risk management in DEI efforts through surveys and focus groups, yearly health scans, and qualitative and quantitative data
* The most common myths that leaders accidentally buy into as they guide their organizations
* Case studies of contemporary companies overcoming challenges using brain and behavior science
A startlingly insightful and, at times, counterintuitive guide to implementing behavioral science in real-world organizations, The Dynamics of Business Behavior: An Evidence-Based Approach to Managing Organizational Change will earn a place on the bookshelves of managers, executives, directors, entrepreneurs, founders, marketers, department heads, salespeople, and other business leaders.
Preface by Paul Gibbons xiii
Acknowledgments xvii
Introduction 1
Part I Bridging Two Disciplines 13
Chapter 1 Managing Organizational Change 15
Chapter 2 Think Like a Behavioral Scientist 37
Chapter 3 Behaviorally Informed Change Management 61
Chapter 4 Evidence-Based Change Interventions 77
Part II Eighteen Interventions for Six Change Areas 93
Chapter 5 Planning and Risk Management 95
Chapter 6 Narrative and Communication 117
Chapter 7 Leadership Support 143
Chapter 8 Stakeholder Engagement 165
Chapter 9 Measuring Change 189
Chapter 10 Learning and Development 215
Conclusion: Toward Behaviorally Informed Organizations 241
Notes 245
About the Authors 253
Index 255
PHILIP JORDANOV is a cognitive neuro-psychologist and head of training and consulting at Neurofied. He helps organizations such as Novo Nordisk, PVH, and Johnson & Johnson change and improve with insights from brain and behavioral science. He is a frequent guest lecturer at various universities and colleges.
