Economics of Strategy
7. Auflage Februar 2017
544 Seiten, Softcover
Lehrbuch
ISBN:
978-1-119-37876-1
John Wiley & Sons
Economics of Strategy focuses on the key economic concepts students must master in order to develop a sound business strategy. Ideal for undergraduate managerial economics and business strategy courses, Economics of Strategy offers a careful yet accessible translation of advanced economic concepts to practical problems facing business managers. Armed with general principles, today's students--tomorrows future managers--will be prepared to adjust their firms business strategies to the demands of the ever-changing environment.
PART ONE: FIRM BOUNDARIES
1. The Power of Principles: An Historical Perspective
2. The Horizontal Boundaries of the Firm
3. The Vertical Boundaries of the Firm
4. Integration and Its Alternatives
PART TWO: MARKET AND COMPETITIVE ANALYSIS
5. Competitors and Competition
6. Entry and Exit
7. Dynamics: Competing Across Time
8. Industry Analysis
PART THREE: STRATEGIC POSITION AND DYNAMICS
9. Strategic Positioning for Competitive Advantage
10. Information and Value Creation
11. Sustaining Competitive Advantage
PART FOUR: INTERNAL ORGANIZATION
12. Performance Measurement and Incentives
13. Strategy and Structure
14. Environment, Power, and Culture
1. The Power of Principles: An Historical Perspective
2. The Horizontal Boundaries of the Firm
3. The Vertical Boundaries of the Firm
4. Integration and Its Alternatives
PART TWO: MARKET AND COMPETITIVE ANALYSIS
5. Competitors and Competition
6. Entry and Exit
7. Dynamics: Competing Across Time
8. Industry Analysis
PART THREE: STRATEGIC POSITION AND DYNAMICS
9. Strategic Positioning for Competitive Advantage
10. Information and Value Creation
11. Sustaining Competitive Advantage
PART FOUR: INTERNAL ORGANIZATION
12. Performance Measurement and Incentives
13. Strategy and Structure
14. Environment, Power, and Culture
