Reputation Management
Marketing 04.05
Express Exec
Dezember 2001
122 Seiten, Softcover
Wiley & Sons Ltd
Fast track route to mastering all aspects of reputation management
Covers all the key techniques for successful reputationmanagement, from understanding interest groups to communicating keymessages, and from selecting the best channels to developing atactical plan
Examples and lessons from some of the world's most successfulbusinesses, including Unilever, Bitor and Royal Dutch Shell
Includes a glossary of key concepts and a comprehensive resourcesguide
ExpressExec is a unique business resource of one hundred books.These books present the best current thinking and span the entirerange of contemporary business practice. Each book gives you thekey concepts behind the subject and the techniques to implement theideas effectively, together with lessons from benchmark companiesand ideas from the world's smartest thinkers.
ExpressExec is organised into ten core subject areas making iteasy to find the information you need:
01 Innovation
02 Enterprise
03 Strategy
04 Marketing
05 Finance
06 Operations and Technology
07 Organizations
08 Leading
09 People
10 Life and Work
ExpressExec is a perfect learning solution for people who need tomaster the latest business thinking and practice quickly.
Introduction to Reputation Management
Definition of Terms: What Is Reputation Management?
The Evolution of Reputation Management
The E-Dimension
The Global Dimension
The State of the Art
In Practice
Key Concepts and Thinkers
Resources
Ten Steps to Making Reputation Management Work
Frequently Asked Questions (FAQs)
Acknowledgements
Index
