Media Economics
Understanding Markets, Industries and Concepts
The economic principles of print, film, and recording media
Media Economics: Understanding Markets, Industries and Concepts provides a segment-by-segment breakdown of how essential economic concepts apply to the different areas of the media. Covering film, recording, and print media, this book walks you through the market and the money to show you how this massive financial flow is handled. Entertainment is big business, and money makes most of the decisions; it is managed, mismanaged, invested, lost, spent, and earned, and it is the most prominent figure is the history of the industry. This book takes you inside to show you the economics at the heart of the media.
Preface vii
I. Introduction
1. Why Study Media Economics? 3
II. Principles of Media Economics
2. Economic Concepts 13
3. Understanding the Market 26
4. Evaluating Media Markets 42
III. The Broadcast, Cable and Satellite Television and Internet Industries
5. The Radio Industry 59
6. The Television Industry 72
7. The Cable and Satellite Television Industries 86
8. The Internet Industry 102
IV. The Motion Picture and Recording Industries
9. The Motion Picture Industry 119
10. The Recording Industry 132
V. The Print Industries
11. The Newspaper Industry 147
12. The Magazine Industry 161
13. The Book Industry 172
VI. Media Economics Research
14. Issues in Media Economics Research 187
VII. Supplements
Appendix A Reference Sources for Media Economics Research 197
Appendix B Commonly Used Financial Ratios 207
Glossary of Key Terms 209
Index 217
I. Introduction
1. Why Study Media Economics? 3
II. Principles of Media Economics
2. Economic Concepts 13
3. Understanding the Market 26
4. Evaluating Media Markets 42
III. The Broadcast, Cable and Satellite Television and Internet Industries
5. The Radio Industry 59
6. The Television Industry 72
7. The Cable and Satellite Television Industries 86
8. The Internet Industry 102
IV. The Motion Picture and Recording Industries
9. The Motion Picture Industry 119
10. The Recording Industry 132
V. The Print Industries
11. The Newspaper Industry 147
12. The Magazine Industry 161
13. The Book Industry 172
VI. Media Economics Research
14. Issues in Media Economics Research 187
VII. Supplements
Appendix A Reference Sources for Media Economics Research 197
Appendix B Commonly Used Financial Ratios 207
Glossary of Key Terms 209
Index 217
Alan B. Albarran is Professor and Chair of the Department of Radio, Television and Film at the University of North Texas in Denton and Editor of the Journal of Media Economics.
