The Apparel Industry
2. Auflage Juli 2006
328 Seiten, Softcover
Wiley & Sons Ltd
This textbook describes the structure of the industry in the UK and
globally, and explains the current problems and strategic responses
to global shifts in production. The new edition has been updated
throughout to include the lastest available data, and takes account
of the acceleration of the decline of manufacturing in the UK since
2002, the rapid expansion of production in China, and the final
demise of the system of quota control.
* * Essential subject for students at undergraduate and
postgraduate levels.
* An expert guide to a bewilderingly complex industry.
* No competition.
* Addresses global issues, the opportunities and threats, with
strategies for survival.
* Author is Editor of International Journal of Fashion
Marketing and Management.
The apparel industry in the UK: current size and structure.
The apparel sector in the global economy.
The role of labour costs and theories of development.
The facts: UK apparel trade: the current trade position.
The concept of globalisation.
The response to global shift: strategic imperatives and the
diamond framework.
Issues in offshore production strategies.
The role of trade barriers and exchange rate fluctuations in the
global apparel market.
The economics of the UK apparel market.
Emerging markets and the globalisation of the UK apparel
industry.
Conclusions in the light of the textile industry policy of the
EU and the future growth of China
