MarketPsych
How to Manage Fear and Build Your Investor Identity
Wiley Finance Editions
1. Auflage September 2010
240 Seiten, Hardcover
Wiley & Sons Ltd
An investor's guide to understanding the most elusive (yet most
important) aspect of successful investing - yourself.
Why is it that the investing performance of so many smart people
reliably and predictably falls short? The answer is not that
they know too little about the markets. In fact, they know too
little about themselves.
Combining the latest findings from the academic fields of
behavioral finance and experimental psychology with the
down-and-dirty real-world wisdom of successful investors, Drs.
Richard Peterson and Frank Murtha guide both new and experienced
investors through the psychological learning process necessary to
achieve their financial goals.
In an easy and entertaining style that masks the book's
scientific rigor, the authors make complex scientific insights
readily understandable and actionable, shattering a number of
investing myths along the way. You will gain understanding of your
true investing motivations, learn to avoid the unseen forces that
subvert your performance, and build your investor identity - the
foundation for long-lasting investing success.
Replete with humorous games, insightful self-assessments,
entertaining exercises, and concrete planning tools, this book goes
beyond mere education. MarketPsych: How to Manage Fear and Build
Your Investor Identity functions as a psychological outfitter
for your unique investing journey, providing the tools, training
and equipment to help you navigate the right paths, stay on them,
and see your journey through to success.
Acknowledgments xiii
Chapter 1 Your Investor Identity: And Why You Need One 1
Chapter 2 Investor Identity Fundamentals: Frames, Motivations, and Goals 15
Chapter 3 Your Investor Personality: Your Character and Style 49
Chapter 4 Your Investor Emotions: The Hidden Drivers of Behavior 69
Chapter 5 Your Investor Values: What's Most Important to You? 99
Chapter 6 Your Investor Blind Spots: Identifying (and Avoiding) Mental Traps 115
Chapter 7 Your Investor Stress: Smoothing Out the Ups and Downs 151
Chapter 8 Being Your Best Self 179
Appendix A Summary of Meditation Techniques 205
Appendix B Gratitude List 209
Notes 213
About the Authors 219
Index 221
FRANK F. MURTHA received his PhD in counseling psychology from the University at Buffalo in 2001. He went on to join the consulting firm RHR International LLP, where he developed senior executives in leadership and pioneered a specialty in the new field of behavioral finance. In 2003, Murtha cofounded MarketPsych LLC, where he has led hundreds of workshops and training sessions on applied investing psychology. Murtha's clients have included investment banks, financial services companies, and day trading firms, where he has coached financial advisors, analysts, and portfolio managers in reaching peak performance. Murtha lives in New York City with his wife and son.
