John Wiley & Sons A Guide to Graphic Print Production Cover Print production requires designers be familiar with graphic design, typography, illustration, editi.. Product #: 978-0-470-90792-4 Regular price: $87.76 $87.76 In Stock

A Guide to Graphic Print Production

Johansson, Kaj / Lundberg, Peter / Ryberg, Robert

Cover

3. Edition November 2011
400 Pages, Hardcover
Wiley & Sons Ltd

ISBN: 978-0-470-90792-4
John Wiley & Sons

Sample Chapter

Short Description

Print production requires designers be familiar with graphic design, typography, illustration, editing, workflow management, materials, proofing, mechanical and photographic outputs, prepress processing, paper, color, manufacturing, and distribution. A Guide to Graphic Print Production covers all steps in the print production process with detailed explanations supported by informative sidebars and full-color illustrations. The new Third Edition is fully updated to reflect all aspects of digital printing and the most current technologies. New and improved information covered includes variable data printing, sustainability, large/wide format printing, inks, and color management.

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Print production requires designers be familiar with graphic design, typography, illustration, editing, workflow management, materials, proofing, mechanical and photographic outputs, prepress processing, paper, color, manufacturing, and distribution. A Guide to Graphic Print Production covers all steps in the print production process with detailed explanations supported by informative sidebars and full-color illustrations. The new Third Edition is fully updated to reflect all aspects of digital printing and the most current technologies. New and improved information covered includes variable data printing, sustainability, large/wide format printing, inks, and color management.

1. Graphic Print Production

2. The Computer

3. Color Management

4. Digital Images

5. Image Editing

6. Layout

7. Prepress

8. Paper

9. Printing

10. Finishing

11. Glossary
Kaj Johansson, Peter Lundberg, and Robert Ryberg (Stockholm, Sweden) all hold Masters Degrees in Graphic Arts Technology from the Royal Institute of Technology in Stockholm, Sweden. They each have over fifteen years of experience managing printing, prepress, and Web design production companies and studios. Together they run Kapero AB, a company that consults on the production of marketing communications for the advertising and graphic arts industries.