Professional Blogging For Dummies
1. Edition July 2010
384 Pages, Softcover
Wiley & Sons Ltd
Take your hobby to the next level and turn your blog into real income
Anyone who blogs knows that it is a fun, creative way for sharing thoughts and opinions. Now imagine making money from that hobby! This practical, how-to guide shows you how you can get serious about using your blog and implement advertising, sponsorship, partnerships, and affiliate marketing options to turn your hobby into extra income, or even a full-time career.
Helpful examples and featured articles with topic experts and bloggers who have built successful business demonstrate how to promote your business or build a blog-based business.
* Discusses finding your niche, adhering to legal considerations, establishing your disclosure and privacy policies, and dealing responsibly with review requests
* Introduces ideas for advertising and other monetization options and recommends promotional avenues to explore
* Suggests creative ways to keep your blog fresh, unique, and interesting
* Provides tips for monitoring and measuring your success
Professional Blogging For Dummies opens the door to a world of money-making blogging possibilities!
Introduction.
Part I: Getting Started with the Business of Blogging.
Chapter 1: Examining Blogging at the Professional Level.
Chapter 2: Finding Your Niche in the Blogosphere.
Chapter 3: Protecting Your Blog with Appropriate Business Policies and Practices.
Part II: Making Money with Your Blog.
Chapter 4: Monetizing Your Blog Strategy.
Chapter 5: Selling Products or Services on Your Blog.
Chapter 6: Making Money from Advertising.
Chapter 7: Getting Paid for Your Words.
Part III: Building Your Blog, Step by Step.
Chapter 8: Choosing Your Blog Name, Platform, and Web Hosting.
Chapter 9: Designing Your Blog.
Chapter 10: Developing Your Blog Content.
Part IV: Maximizing Your Blog's Success.
Chapter 11: Getting the Word Out about Your Blog.
Chapter 12: Responding When Companies Come Calling.
Chapter 13: Monitoring and Measuring: Why They Matter.
Chapter 14: Keeping Your Blog Fresh.
Part V: The Part of Tens.
Chapter 15: Ten Common Mistakes and How to Avoid Them.
Chapter 16: Ten (Or More) Blogs You Can Learn from Simply by Reading.
Chapter 17: Ten Tips for Jump-Starting Your Creativity.
Index.
