The Sale
The Number One Strategy to Build Trust and Create Success
Jon Gordon
![Cover](https://www.wiley-vch.de/media/com_eshop/products/resized/no-image-150x150.png)
1. Edition June 2022
176 Pages, Hardcover
Wiley & Sons Ltd
The #1 strategy to build trust and create success
In The Sale, bestselling author Jon Gordon and rising star Alex Demczak deliver an invaluable lesson about what matters most in life and work and how to achieve it. The book teaches four lessons about integrity in order to create lasting success.
The authors tell the story of Matt Williams, a sales representative for Turnbow Technologies, an aviation technology company founded by his grandfather. Matt encounters many obstacles both personally and professionally, and ultimately finds himself in a struggling marriage, an unfulfilling job, in a desperate search for answers, and at the crossroads of a major decision that will determine his future. Matt meets an unlikely mentor, who may just have the answers Matt seeks, as he faces the biggest decision and test of his life. The Sale follows Matt as he learns:
* Why his pursuit of financial success at the expense of his family and the people he loves is counterproductive
* The power of integrity, trust, and consistency
* Powerful ways to create fulfilment and real success that endures
Perfect for managers, sales professionals, and teams that are seeking durable, reliable, and powerful strategies for success at work, The Sale also belongs on the bookshelves of anyone looking for insightful ways to achieve their goals and realize their greatest potential.
Introduction
1 Matt's Crazy Life 1
2 The Company of the Century 7
3 The Future of Turnbow Technologies 13
4 Stress at Home, Work, and Life 19
5 Mandatory Vacation 27
6 A Chance Meeting 33
7 The Trip 39
8 The Big News 45
9 The Four Laws 51
10 Law #1: Integrity Builds Trust 59
11 Growth 73
12 Law #2: Integrity Allows for Long- Term Success 83
13 Law #3: Integrity = Your Best Self 91
14 Law #4: Integrity Frees You to Live 97
15 Thrive Airlines 105
16 The Sale 113
17 The Decision 119
18 The Vote 125
19 The New CEO 129
20 The First Speech 135
Epilogue 141
The Four Laws of Integrity 143
Resources for The Sale 145
Other Books by Jon Gordon 147
Also by Alex Demczak 15