The Self-Love Mindset
Why Personal Wellbeing is the Ultimate Business Strategy

1. Edition April 2025
256 Pages, Softcover
Wiley & Sons Ltd
Find success and create organisational change by focusing on your own happiness and wellbeing
Written by Lauri-Ann Ainsworth, CEO of the Richard Branson Centre of Entrepreneurship Caribbean, the region's foremost business accelerator, The Self-Love Mindset: Why Personal Wellbeing is the Ultimate Business Strategy shares a deeply personal journey, revealing how true success--both personal and professional--begins with self-love. Ainsworth believes that people are at the heart of every business. When individuals are empowered to love and care for themselves, that love naturally extends to the organization and even the community they serve.
This book is about more than just professional success--it's about creating environments where people thrive because they feel seen, valued, and encouraged to be their best selves.
The magic of The Self-Love Mindset lies in three core pillars:
* Love Yourself through Self-Care: When individuals take responsibility for their mental, physical, and spiritual well-being, they become more resilient. They can rise above daily stresses and challenges, fuelling themselves from within and bringing their best energy into the workplace - whether leading a team, running a business, or pursuing personal projects.
* Know Yourself through Self-Awareness: Self-awareness helps people uncover their inner strengths and understand the environment that allows them to thrive. When individuals align their strengths with their work, they not only improve their own performance but also create and contribute to a positive, collaborative company culture.
* Create Value by Being of Service: Extending self-love through service is how individuals create lasting value, whether in a team, business, or community. When driven by purpose, you contribute meaningfully, enriching both your own life and the lives of others.
Ainsworth argues that businesses are only as strong as the people who power them. No matter the context, self-love and personal well-being are at the core of sustained success. When individuals take care of themselves, align their strengths with their work, and serve others, they create a foundation for success that transcends any specific role or career path.
In today's rapidly changing world, the businesses that will excel are those that recognize the value of their people and foster a culture of self-love and well-being. It's not just about perks or compensation--it's about creating an environment where individuals feel empowered to be their authentic selves, where their personal growth is aligned with the growth of the organization. When people love themselves, that love extends to their work, the organization, and ultimately the community. This is the future of business success.
The Self-Love Mindset is a blueprint for creating that change--showing that when people come first, business goals are not only met, they are exceeded. Empowering individuals to embrace self-love will be the game-changer that defines which organizations thrive in the next generation.
About the Author xi
Introduction xiii
1 The Self-love Journey: A Framework for Personal Transformation 1
2 Understanding Your Life Modes 5
3 Vision for Your Future: Moving from Island A to Island B 13
4 The Boat: Breaking Free from Survival Patterns 27
5 The Ship: Navigating Life with Purpose and Well-being 49
Pillar 1 Love Yourself 53
6 Nurture Your Mind: Mental Well-being and Mindset 63
7 Nourish Your Body: Physical Health as Self-care 81
8 Connect with Your Soul: Following Your Desires and Inner Guide 99
Recap of Pillar 1: Love Yourself 118
Pillar 2 Know Yourself 121
9 Discover Your Personality: Embracing Your True Nature 129
10 Identify Your Strengths: Unlocking Your Unique Gifts 145
11 Define What Matters: Clarifying Your Core Values 161
Recap of Pillar 2: Know Yourself 171
Pillar 3 Create Value 173
12 Crafting Your Message: The Power of Your Personal Story 181
13 Sharing Your Message: Amplifying Your Voice and Impact 193
14 Building Assets: Scaling Your Impact for Greater Reach 205
Recap of Pillar 3: Creating Value 213
Resources 215
Bibliography 219
Index 221