Sales Promotion
Marketing 04.06
Express Exec
December 2001
114 Pages, Softcover
Wiley & Sons Ltd
Fast track route to mastering all aspects of sales promotion
Covers all the key techniques for successful sales promotion, from
understanding your customers to budget setting, and from
promotional law to managing international promotions
Examples and lessons from some of the world's most successful
businesses, including Autobytel.com, and Pepsi
Includes a glossary of key concepts and a comprehensive resources
guide
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Introduction: The Importance of Sales Promotion
Definition of Terms: What Is Sales Promotion?
The Evolution of Sales Promotion
The E-Dimension of Sales Promotion
The Global Dimension of Sales Promotion
The State of the Art in Sales Promotion
Sales Promotion in Practice
Key Concepts and Thinkers
Sales Promotion Resources
Ten Steps to Making Sales Promotion Work
Frequently Asked Questions (FAQs)
Index
