The Transformational Leader
The Key to Global Competitiveness
1. Edition October 1997
336 Pages, Softcover
Wiley & Sons Ltd
Short Description
This insightful book, now available in paper, provides a simple framework for learning how to transform organizations to meet new competitive challenges. It provides a concrete agenda which managers can use to think about and implement fundamental, revolutionary changes necessary to turn companies away from old habits and toward new opportunities.
How to transform an organization, based on fascinating, inside stories of major industrial companies and service companies (including Fortune 500 companies), aggressive smaller firms, and European companies. Provides insights into the styles and philosophies of leaders and executives who have transformed their companies, whether big or small, and offers practical advice on middle management's role in transforming large organizations.
RECOGNIZING THE NEED FOR REVITALIZATION.
The Gathering Storm.
Overcoming the Resistance to Change.
CREATING A NEW VISION.
Diagnosing the Problem.
Creating a Motivating Vision.
Mobilizing Commitment: Getting People Signed on to the Mission.
INSTITUTIONALIZING CHANGE.
Creative Destruction: Reweaving the Social Fabric.
The Leader as Social Architect I: Making Bureaucracy Behave.
The Leader as Social Architect II: Motivating People.
EPILOGUE.
History Repeats Itself.
Notes.
References.
Index.
MARY ANNE DEVANNA was, until her recent death, Associate Dean of Columbia University's Graduate School of Business and coeditor of The Portable MBA and Strategic Human Resource Management.
