Tourism
Principles, Practices, Philosophies
12. Edition November 2011
512 Pages, Hardcover
Textbook
Short Description
The 12th Edition of Tourism: Principles, Practices, Philosophies explores major concepts in tourism, what makes tourism possible, and how tourism can become an important factor in the wealth of any nation. It is written in global terms, making it appropriate not only in the US but also for our subsidiary markets. It provides an overview of the principles, practices, and philosophies that affect the cultural, social, economic, psychological, and marketing aspects of human travel and the tourism industry. It looks at all aspects of the industry that serves travelers.
The 12th Edition is an overall update of this leading comprehensive tourism text. Because the tourism industry changes so rapidly, the revision involves adding new developments, updating data, updating profiles, expanding some sectors, adding new web sites, adding selected references, and expanding the glossary. B&Bs, time share, meetings and conventions, sustainable tourism, climate change, social media, mobile marketing are some topics given expanded coverage in this new 12th Edition.
The 12th Edition of Tourism: Principles, Practices, Philosophies explores major concepts in tourism, what makes tourism possible, and how tourism can become an important factor in the wealth of any nation. It is written in global terms, making it appropriate not only in the US but also for our subsidiary markets. It provides an overview of the principles, practices, and philosophies that affect the cultural, social, economic, psychological, and marketing aspects of human travel and the tourism industry. It looks at all aspects of the industry that serves travelers.
The 12th Edition is an overall update of this leading comprehensive tourism text. Because the tourism industry changes so rapidly, the revision involves adding new developments, updating data, updating profiles, expanding some sectors, adding new web sites, adding selected references, and expanding the glossary. B&Bs, time share, meetings and conventions, sustainable tourism, climate change, social media, mobile marketing are some topics given expanded coverage in this new 12th Edition.
Chapter 2: Tourism Through the Ages.
Chapter 3: Career Opportunities.
Chapter 4: World, National, Regional and Other Organizations.
Chapter 5: Passenger Transportation.
Chapter 6: Hospitality and Related Services.
Chapter 7: Organizations in the Distribution Process.
Chapter 8: Attractions, Recreation, and Other Tourist Draws.
Chapter 9: Motivation for Pleasure Travel.
Chapter 10: Cultural and International Tourism for Life's Enrichment.
Chapter 11: Sociology of Tourism.
Chapter 12: Tourism Components and Supply.
Chapter 13: Measuring and Forecasting Demand.
Chapter 14: Tourism's Economic Impact.
Chapter 15: Tourism Policy: Structure, Content, and Process.
Chapter 16: Tourism Planning, Development, and Social Considerations.
Chapter 17: Tourism and the Environment.
Chapter 18: Travel and Tourism Research.
Chapter 19: Tourism Marketing.
Chapter 20: Tourism's Future.
