Media Work
DMS - Digital Media and Society
1. Edition July 2007
288 Pages, Softcover
Wiley & Sons Ltd
Short Description
The global media are the pioneers of organizing the changes and challenges of the digital age, and they are home to an eclectic bunch of people: media workers. Media Work is about who these people are, what they do, and what it is like to survive in the media today.
The media are home to an eclectic bunch of people. This book is about who they are, what they do, and what their work means to them. Based on interviews with media professionals in the United States, New Zealand, South Africa, and The Netherlands, and drawing from both scholarly and professional literatures in a wide variety of disciplines, it offers an account of what it is like to work in the media today.
Media professionals face tough choices. Boundaries are drawn and erased: between commerce and creativity, between individualism and teamwork, between security and independence. Digital media supercharge these dilemmas, as industries merge and media converge, as audiences become co-creators of content online.
The media industries are the pioneers of the digital age. This book is a critical primer on how media workers manage to survive, and is essential reading for anyone considering a career in the media, or who wishes to understand how the media are made.
* Media Work: An Introduction
* 1. Liquid Life, Work, and Media
* 2. Creative Industries, Convergence Culture, and Media Work
* 3. Media Professions in a Digital Age
* 4. Advertising, Public Relations and Marketing Communications
* 5. Journalism
* 6. Film and Television Production
* 7. Game Design and Development
* Conclusion: Liquid Media Work
* Bibliography
* Endnotes
