The Sports Event Management and Marketing Playbook
The Wiley Event Management Series
2. Auflage März 2014
512 Seiten, Hardcover
Wiley & Sons Ltd
ISBN:
978-1-118-24411-1
John Wiley & Sons
As a sporting event planner, how do you keep up with the trends of the ticket buying public, sponsorship and merchandising while at the same time attending to the hundreds of management and operational details required to execute the event? A successful sports event requires a planner that can read signals from their market and plan strategically to maintain sponsors and fill an arena.
Foreword
Series Editor Foreword
Preface
Acknowledgements
Introduction
Play 1: Defining and Developing Objectives, Strategies, and
Tactics
Play 2: Identifying Costs
Play 3: Identifying Revenue Streams
Play 4: Soliciting and Selecting Host Cities and Venues
Play 5: Starting the Clock on the Sports Event Planning
Process
Play 6: Understanding the Sports Event--Sponsor
Relationship
Play 7: Teaming with Sponsors
Play 8: Maximizing and Servicing the Media Partnership
Play 9: Activating the Sports Event Marketing Plan
Play 10: Engaging the Community
Play 11: Accommodating and Managing Guests
Play 12: Presenting Your Event
Play 13: Working with Broadcasters
Play 14: Managing for the Unexpected
Play 15: Reviewing the Game Tapes
Play 16: Planning Your Future in Sports Event Management and
Marketing
Series Editor Foreword
Preface
Acknowledgements
Introduction
Play 1: Defining and Developing Objectives, Strategies, and
Tactics
Play 2: Identifying Costs
Play 3: Identifying Revenue Streams
Play 4: Soliciting and Selecting Host Cities and Venues
Play 5: Starting the Clock on the Sports Event Planning
Process
Play 6: Understanding the Sports Event--Sponsor
Relationship
Play 7: Teaming with Sponsors
Play 8: Maximizing and Servicing the Media Partnership
Play 9: Activating the Sports Event Marketing Plan
Play 10: Engaging the Community
Play 11: Accommodating and Managing Guests
Play 12: Presenting Your Event
Play 13: Working with Broadcasters
Play 14: Managing for the Unexpected
Play 15: Reviewing the Game Tapes
Play 16: Planning Your Future in Sports Event Management and
Marketing
Frank Supovitz is the author of The Sports Event Management and Marketing Playbook, 2nd Edition, published by Wiley.
