The Sports Event Management and Marketing Playbook

Supovitz, Frank / Goldwater, Robert

The Wiley Event Management Series

2. Edition March 2014
512 Pages, Hardcover
Wiley & Sons Ltd

ISBN: 978-1-118-24411-1

John Wiley & Sons

Further versions

As a sporting event planner, how do you keep up with the trends of the ticket buying public, sponsorship and merchandising while at the same time attending to the hundreds of management and operational details required to execute the event? A successful sports event requires a planner that can read signals from their market and plan strategically to maintain sponsors and fill an arena.

Foreword

Series Editor Foreword

Preface

Acknowledgements

Introduction

Play 1: Defining and Developing Objectives, Strategies, and
Tactics

Play 2: Identifying Costs

Play 3: Identifying Revenue Streams

Play 4: Soliciting and Selecting Host Cities and Venues

Play 5: Starting the Clock on the Sports Event Planning
Process

Play 6: Understanding the Sports Event--Sponsor
Relationship

Play 7: Teaming with Sponsors

Play 8: Maximizing and Servicing the Media Partnership

Play 9: Activating the Sports Event Marketing Plan

Play 10: Engaging the Community

Play 11: Accommodating and Managing Guests

Play 12: Presenting Your Event

Play 13: Working with Broadcasters

Play 14: Managing for the Unexpected

Play 15: Reviewing the Game Tapes

Play 16: Planning Your Future in Sports Event Management and
Marketing

Frank Supovitz is the author of The Sports Event Management and Marketing Playbook, 2nd Edition, published by Wiley.